Local Marketing for Contractors
More jobs.
Fewer missed calls.
Built for contractors.
We help HVAC, plumbing, roofing, and electrical companies show up on Google, capture every call, and turn happy customers into 5-star reviews — for less than the cost of one job a month.
Here's what's costing you jobs right now.
62%
of after-hours calls go to voicemail and are never returned.
88%
of customers check Google reviews before calling a contractor.
1 missed call
can be a $400–$8,000 job walking straight to a competitor.
"You don't need a 'digital strategy.' You need the phone to ring more. That's what we do."
What We Do
Three things that actually move the needle.
Get Found on Google.
We fix and run your Google Business Profile so when someone in your area searches "plumber near me" or "HVAC repair," your name comes up — with photos, hours, and 5-star reviews next to it.
Get Started Free →88%
of customers check Google reviews before calling a contractor
62%
of after-hours calls go to voicemail and are never returned
Catch Every Call.
When you're under a sink and can't pick up, our missed-call text-back system instantly texts the caller so they don't dial the next guy. Most clients recover 20–30% of lost calls in the first 30 days.
Get Started Free →Build a Website That Books.
A clean, mobile-first site that loads fast, shows your work, and turns visitors into phone calls — built for you, hosted by us, updated whenever you need.
Get Started Free →3×
more leads from a properly optimized local website vs. none
How It Works
Simple. Fast. Done.
01
Free Audit.
We look at your Google profile, your website, and how you're handling calls — and tell you what's costing you jobs. No cost. No pitch deck.
02
We Set It Up.
If you want to move forward, we fix what's broken and stand up your system in about a week. No jargon, no meetings, no waiting.
03
Phone Rings More.
You see more calls, more reviews, and more booked jobs — month after month. We send a one-page report each month so you always know what you're getting.
Pricing
Straightforward pricing. No surprises.
Every plan starts with a free audit. You'll know exactly what you're getting before you spend a dime.
GET FOUND
Best for contractors who want more calls without spending big.
Billed monthly. No long-term contract.
- Google Business Profile setup and monthly management
- Missed-call text-back — never lose a call again
- Automated 5-star review requests after every job
- Monthly 1-page report — calls captured, reviews earned, profile views
GET BOOKED
Best for contractors ready for a real website and a real system.
12-month plan. No upfront cost.
- Everything in Get Found
- Custom 5-page website built for you (no setup fee)
- Hosting, maintenance, and 2 edits per month
- Local SEO + monthly Google posts
- Instant lead-text — every form fill texts your phone immediately
- Monthly 30-minute check-in call
GET AHEAD
Best for contractors doing $1M+ who want to scale with paid ads.
12-month plan. Ad spend billed separately.
- Everything in Get Booked
- Google Ads campaign management
- Quarterly competitor and strategy review
- Multi-location and service-area expansion support
- Monthly content (1 blog post or short video)
What Clients Say
Real results from real contractors.
"I was skeptical because I'd been burned by an SEO company before. These guys are different — plain talk, real results, and I can see the numbers every month."
Carlos D.
DeSantis Plumbing · Tampa, FL
Plumbing, 4 employees
"The missed-call text-back alone was worth every dollar. Two nights ago it caught a roof emergency at 11pm. That's a $14,000 job I would've lost."
Travis B.
Bluestone Roofing · Nashville, TN
Roofing, 9 employees
Who We Serve
Built specifically for the trades.
FAQ
Questions we hear all the time.
5+
Years in digital marketing
30+
States served
100%
Focus on the trades — nothing else
"I built this for the guys who keep my house running — not for another agency portfolio piece."
— WILL, FOUNDER
About
Hi, I'm Will. I started Groundwork Digital because I got tired of watching good contractors lose work to bad marketing.
Most "digital agencies" sell contractors things they don't need at prices that don't make sense. We do the opposite. We focus on three things that actually drive jobs — Google, reviews, and not missing calls — and we charge a fair monthly fee.
No long contracts, no setup fees on annual plans, no nonsense. If that sounds like the kind of help you're looking for, book a free audit below. Twenty minutes, no pressure, and you'll leave knowing exactly what's costing you jobs.
Book My Free AuditReady to Grow?
Want to see what's costing you jobs?
Book a free 20-minute audit. We'll review your Google profile, your website, and how you're handling calls — and send you a 1-page report. No cost. No pressure.
Book My Free AuditOr call us directly at (205) 983-4833